Codes and Conventions of a print advert

There is one main image which is eye-catching and strong, the image also creates a narrative.
Channel 4 logo is always on the right hand side, preferably in the middle so it doesn't get in the way of image.
. Red, white or black used for logo's.
. Colour from title links in with logo or part of image.
. Title has block behind it to stand out and spans halfway across the image.
. Either placed on top or bottom left of advert and contains the schedule in smaller font.
. Published in lower class working papers.
. Can be either landscape or portrait.
. Minimal amount of words to avoid boredom.
. Positioning statement.
. Image must show insight into what the documentary is about.
. Slogan needs to be short and catchy.

Below are some examples from channel 4 that we looked at: